Create content for your website
"Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action."
Ask yourself what you are already doing that you can share on your website or through your blog or social media. Are you:
Think about adding all of these to your website. The Toronto Mendelssohn Choir added video and audio clips to acquaint visitors with repertoire and with our sound. We have a page for our media releases and media reviews, and we post our programme notes online in advance of our concerts. Check out the TMC website.
Create hidden content on your website for different stakeholder groups.
Use Google Analytics to determine which website pages are receiving visits.
Find other helpful tools and articles.