Post about yourself
Keep your followers informed about your news, activities, and events. Use social media platforms that help you get your story out there and help you connect with your audiences. Are your audiences watching YouTube videos, tweeting, connecting on Facebook, following boards on Pinterest? Post appropriate content to each platform, for example brief news items to Twitter, an event photo album to Facebook, and video clips to YouTube.
Include links, when appropriate, to more information on your website.
And, make it easy for your web visitors to connect with you on social media. Include links to your social media sites on your website.
Post content created by others
An important way to build followers is to follow others who are active in your community -- and to share their posts. Social media is about building community - it's not just about you. So share relevant articles, videos, posts, and fun stuff that will be of interest to your audience. Visit the Share Content page to get more ideas on what to share.
You can schedule and monitor your posts using a social media management tool like Hootsuite. This allows you to plan and schedule multiple posts in advance. You can also track clicks on any links you include in your posts.
If you include links to your own website in your social media, you can find out how many people came to your website through your social media using Google Analytics.