Search Engine Optimization
When people search for something related to your activities, you want them to find you - this is called organic search results. The first step is to make sure that your website is well organized, that you use descriptive titles on your pages (what the search engines see, not what your visitors see) and that you use appropriate key words.
What do search engines see?
To see what page titles and descriptions web searches are finding, you need to right click on each web page and click on "View page source." If you manage your website content, you can then change these to better reflect each page, or you can provide direction to your website manager to make these changes.
Importance of Mobile-Friendly
In April 2015 Google changed the way it ranks websites. It now favors websites that are mobile-friendly. Visit the Google Developers site to run their Mobile-Friendly Test on your site.
Tips from the experts
There's lots of advice available on relatively simple things that you (or your website service) can do to increase the likelihood that your website will show up as a result of searches. Here's one article to start with.